Little Boomey Merlot

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Description

Named after Australia’s ancient aboriginal boomerangs, Little Boomey wines have the rich, full-bodied fruit that American consumers have grown to love. Little Boomey is sourced and produced in the sunny Renmark/Riverland region of South Australia by Angove’s, one of Australia’s oldest and most respected wine companies. Angove’s is one of the founding families of the Australian wine industry, with over a century of experience growing and producing wines in South Australia. The Little Boomey portfolio includes 4 varietals – Chardonnay, Shiraz, Merlot, and Cabernet Sauvignon – and 2 blends – Shiraz Cabernet and Cabernet Merlot – with each varietal and blend offered in two sizes, 750mL and 1.5L. Younger wine consumers are looking for wines that have a fun, non-traditional wine image. Little Boomey has a unique and memorable name, and a package that captures the Aussie spirit with bright colors and an authentic Aussie design. With hundreds of available wines to choose, and the impulse nature of purchase decisions, a strong brand identity and packaging are more important than ever. If rich, full-bodied fruit and authentic Aussie packaging wasn’t enough to attract attention, throw in competitive price points to help generate trial, and much like the boomerang, consumers will be coming back for more.

Additional information

Weight 3 lbs

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