Since 1815, each Laphroaig Distillery Manager has been the custodian of the craft to make the richest single malt in the world. Over the years, each has passed on their skills and traditions to the next generation to continue this legacy. To honour this passing of knowledge, our Distillery Manager John Campbell has created Laphroaig Lore, the richest ever Laphroaig. Lore, meaning the passing of a skill or tradition through word of mouth, is the story of how we make Laphroaig, encapsulating the craft passed down from generation to generation over two centuries.