The second release of the Booker’s® Bourbon 2021 Collection is Booker’s Batch 2021-02 ‘Tagalong Batch.’ This batch celebrates the way my dad, Booker Noe, learned the ropes at the distillery – by ‘tagging along’ with his grandfather and my great grandfather, Jim Beam.

Growing up, the distillery was like Dad’s playground; he loved spending time with his grandfather and everyone else who worked there, asking questions and expanding his knowledge. That’s ultimately how he developed his curiosity and passion for whiskey, and it was how he became such a talented Master Distiller.

The tradition of ‘tagging along’ has continued generation to generation. I learned much of what I know about whiskey by following in Dad’s footsteps, digesting all of the information I could while working side-by-side at the distillery. It’s also a tradition I continued with my son Freddie, and one I hope he’ll share with his children in the future.

Tagging along had some other rewards too, such as heading to the nearby lake to cast a line together after a hard day’s work. We all have fond memories of that quality time, and I hope you enjoy this batch as part of your quality time with family and friends too.

— Fred Noe, Beam Family 7th Generation Master Distiller