Description

As industrial farming hit its stride, we swapped small farms with finite resources that needed intense care, for a factory model of agriculture, that relies on inputs and sprays like toxic fungicides and herbicides as well as genetic modifications to food to boost their resilience to such conditions. While factory farming of animals has been easy to condemn (because animals are cute, and we don’t want to see them sad) – factory farming has taken longer. At the end of the day, what you put into your body matters. We want flavor that is real, and rich — satisfying and uplifting, nourishing.
That is why at Matchbook we look to support local agriculture that invests their resources into good growing.