Description

The story begins more than 300 years ago with Jean Loron in the village of Chénas, in the heart of the steep hills of Beaujolais. Unlike his parents who worked in different types of farming (including vineyards) like so many farmers did at that time, Jean decided to specialise in viticulture. He started by vinifying some category 1 “lieux-dits” or named parcels (future “climats”) in Beaujolais and Burgundy, with the aim of obtaining the perfect raw material to create superior quality wines. It was the beginning of the family’s story. Almost a century later in 1821, his grandson Jean-Marie, aware of the wines’ potential, took over the estate and decided to set up his business in Pontanevaux, not far from the railway. Over the years, Jean Loron’s descendants have built solid partnerships with some prestigious names. Our history is punctuated with notable events. Finally, in 2016, the reins were handed from Xavier Barbet, an eighth generation Loron, to Philippe Bardet, originally from Beaujolais and a great connoisseur of Burgundy. This marked a turning point for our Maison, which is looking to the future more than ever.