Description

Iinuma Honke’s signature brand, “Koshi Masamune,” will be renamed “Koshi -Kinoene-,” and the brand image and bottle design will be renewed from April 2023. With the turtle (minogame, a symbol of longevity) representing the origin of the kanji character “甲” and the rat derived from the zodiac sign “ね” as symbols, the company has begun anew with a renewed spirit, returning to its roots of “making delicious sake and creating a fun environment.”