VIDA de San Luis Del Rio^® is an artisanal, Organic Mezcal from Del Maguey, at an entry-level price point and broader availability. Launched in 2010, it is highly mixable and has arrived to much anticipated industry acceptance and high bartender demand. Hand crafted, it is twice distilled, very slowly in small wood-fired, riverside copper stills to flavor specifications that underscore its versatility in cocktails. Another masterpiece out of San Luis del Rio, it has a nose of fruit aromatics, a hint of honey, vanilla and roast agave; the palate offers ginger, cinnamon, burnt sandalwood, banana and tangerine, with a long, soft finish. Viva VIDA!