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LABEL INSPIRATION
I’m happy to release the third batch in the Booker’s® Bourbon 2018 collection, called Booker’s® Batch 2018-03, ‘Kentucky Chew™.’ It’s named in tribute to my dad’s signature way of tasting bourbon that we still use today.

Many years ago, a whiskey writer coined Dad’s special technique the ‘Kentucky Chew™’ after sitting down with him for a tasting. To get a good ‘Kentucky Chew™,’ Dad would take a sip of bourbon, work it around his mouth and then smack his lips a few times like he was chewing on the whiskey. He liked the way the bourbon coated the different areas of his mouth and how, by drawing in air, he could assess the flavor and finish of the bourbon. We still teach Dad’s ‘Kentucky Chew™’ method any time we’re hosting whiskey tastings at the distillery or in our travels. I use it myself when I’m tasting bourbon – especially Booker’s® – to discover the full range of flavors it has to offer and to ensure it’s up to Dad’s standards for his namesake bourbon.

If Dad were here today, I know he’d give this batch his good ‘ole ‘Kentucky Chew™’ and enjoy every moment of it. I hope you’ll join me in toasting him and all of his traditions that we carry on today.

~ Fred Noe, Beam Family’s 7th Generation Master Distiller®