DescriptionBORN TO STAND OUT.
We aren’t afraid of being different, We’re afraid of being like everybody else.
It’s not just another wine. Our Finca Las Moras Bourbon Barrel Select breaks tradition. Its aging in Bourbon oak barrels makes it a wine that is here to break all the rules. We aren’t trying to be subtle here.
From the province of San Juan in the foothills of the Andes Mountains, comes a winery with a modern approach to wine making. Finca Las Moras, which is named after the blackberry trees that inhabit the region, is made with the basic principle that the balance between humanity and nature is ‘perfect harmony’. San Juan is the new frontier for wine production which offers a point of differentiation from the numerous wines of Mendoza. The various micro climates there result in fruit that is rich in polyphenols, which allows structured and complex wines to develop. But for Finca Las Moras, the focus is not on the grape, the winemaking process or the region; it is on the consumer. By targeting millennials (28.8 million of them are regular wine drinkers) with the messaging, ‘you being you’ and the ‘meaning of drinking wine’, Finca Las Moras has established themselves as an innovative and genuine brand.